At True North the mission is straightforward - to help individuals and organizations improve productivity, well-being, and engagement through objective assessment and evidence based solutions.

Psychological Assessment, Executive and Leadership Coaching, Team Performance Consulting, Stress and Resilience Training, Workshops and Organizational Training, Individual Consulting for Professionals
We work with a wide range of individual clients, small businesses, and large corporations. Our clients come from a variety of industries, including aviation, athletics, healthcare, finance, and technology.
Felicia Pryor, PhD is a licensed clinical and aviation psychologist specializing in human performance, resilience, and team dynamics in high-pressure environments. With extensive experience working alongside aviation professionals and high-performing teams, she brings a unique perspective on how individuals and organizations operate when precision, trust, and clear decision-making matter most.
Drawing on principles from performance psychology and organizational behavior, Dr. Pryor helps leaders and teams strengthen communication, manage stress, and sustain peak performance under demanding conditions. Her work with aviation professionals has given her deep insight into safety culture, situational awareness, and the psychology of teamwork—expertise she translates effectively to corporate and executive settings.
Dr. Pryor looks forward to partnering with you and your organizations to develop leaders, optimize team effectiveness, and build cultures that support both performance and well-being.
1313 Jamestown Rd, Williamsburg, VA, USA
804-685-8808
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.